Versace needed e-blast and microsite designs that were as sophisticated as the products they make and the shoppers they rely on. As a result of this e-marketing campaign, Versace saw a 500% increase in subscriptions and an incredible ROI.

Graphic Design USA Award

Elit Pristine Water Series – New Zealand Edition is an extremely exclusive Stolichnaya vodka. In fact, only 300 bottles are released each year to VIP's at a cost of $3,000.

To enhance the experience, Stoli wanted
a brochure to go along with the bottle.
I designed the brochure to reflect the luxurious nature of the product itself. I incorporated the signature fern leaf, a reflection of the product’s New Zealand roots. From there, I also incorporate the fern leaf into the bottle itself. It’s made of Palladium and inlaid with New Zealand Deer Leather. On the back of each cuff is the bottle’s serial number.

Music video web company Vevo approached us to design their new U.S. headquarters in Times Square. The result is a music experience that’s as immersive as the site itself, or more.

The customized reception desk features five flat-screens playing Vevo videos, while song titles surround the elevator doors. Meanwhile, the waiting area walls are wrapped with photos from live concerts and events. Everywhere you look, you are inspired by music. And that’s what Vevo is all about.

Reggie Award

I helped Dos Equis make Halloween
so much more. With a Dos Equis Parade
and Masquerade touring the country (San Francisco, San Diego, Las Vegas, Atlanta), we needed a look that would engage consumers and retailers to join the party and ensure a smash success. I designed a microsite and evites to gain attendance, and everything from masked mannequin highboys and parade flags, to bottle glorifiers for the events themselves.

Budweiser needed a logo that said
“NHL and Budweiser” in one simple design for a Canadian hockey promotion called Playoff Payoff, where fans could win tickets for life.

I picked up hockey cues such as the red light, netting, and the goal posts to seamlessly bring these two worlds together.

Renowned homebuilder K. Hovnanian had a new luxury condo property just minutes from Manhattan in New Jersey. So I came up with a headline and a “pulsating skyline” design to go with it. The first weekend of the campaign, K. Hovnanian received multiple contracts.

HBO and Time Warner Cable partnered to put together a free five-city, international Game of Thrones exhibit before season 3 premiered.
I designed everything from the overall space layout to the exhibit graphics, exterior façade, signage, and more.

The NYC results? Over 5,000 fans wrapped around 57th Street every day for a week to view and get close up with famous props, costumes, weaponry, and to even take part in an interactive archery experience. Oh, and of course, to sit atop the Iron Throne and brag about it on Facebook.

How do you take an already highly anticipated launch to the next level? By going to L.A.,just like Don would do (or at least, want to).

To help debut Banana’s latest Mad Men collection, we created the “Mod Pod” pop-up shop, converting an airstream trailer into a full-blown makeover station. Media and shoppers alike were offered head-to-toe mod makeovers and were able to take home pieces from the limited edition collection.

I helped design the overall space, the Airstream wrap, signage, photo-op areas, and online media to help drive traffic.

Gold Ex Award Winner - Best Retail Promotion

Harley-Davidson Motorcycle Boot Camp is an introduction to riding and the world of Harley-Davidson. Designed for guys who are interested in motorcycling, we needed designs that would speak to their adventurous, bad-ass side.

These bold designs did just that.
I created the logo, banners, posters, and online ads to help drive traffic to the Boot Camp.

Miravi is a 5-star resort, spa and luxury condominium in Arizona and New York.I designed this brochure and magazine to help tell that story, including French folds on every page that gave potential homeowners piece of mind and a peek into their sensational future.

The brochure was Eco-friendly in every way, I used 100% recycled papers and soy inks. I also had the brochures sewn/stitched along the spine to add to its uniqueness.

I designed new display graphics such as
case cards, bottle bins, neck hangers and the stylish neoprene ice jacket, using cues from the bottle itself.

Gold Award Creativity Magazine

Logo/Identity design for the all-in-one Pantone-color matching product for designers and photographers.

Peter Cooper Village wanted to target young New York families by appealing to their suburban sensibilities right in Manhattan. Space inside and out? That’s the thinking behind the community and the advertising.

With a campaign geared toward exciting young women, the design had had to play up “nightlife fun.” I utilized Hpnotiq’s color scheme to frame up your standard “Girls Night Out” scenarios.

The Setai is an intimate, serene, Asian-inspired luxury resort, spa and condos in the heart of South Beach and New York City. To bring the resort to life I designed this campaign that merges the breathtaking skylines of each city with the soul of the brand.

The brand also needed a sophisticated brochure that would speak to each buyer’s high-end sensibilities. With that in mind, I designed a hard-cover, perfect bound brochure that lays inside a traditional Japanese-red colored box.

Diamond beach is a luxury oceanfront condominium in New Jersey seeking to attract residents that appreciate life, style and fashion. So I concepted a blue duo-tone photography-style brochure, including the sleek, monogram-inspired logo.

Jeep and USA Basketball announced their partnership, which named the Jeep Wrangler the “Official Vehicle of USA Basketball.” To celebrate Team USA’s quest for Gold, I designed billboard-sized graphics, the Wrangler-Grill DJ booth (you know you want one), basketball-themed photo-ops with an Olympic podium, and more.

The kickoff party in LA featured Kim Kardashian, Chris Paul, rapper Common and DJ Biz Markie.

For the launch of Plymouth Sloe Gin the client wanted to create a recipe brochure to inform consumers about the making of fruit gins, a long tradition in the British countryside. This simple design delivers unique recipes true to the brand and the product.

Absolut Raspberri
Silver Place Beverage Dynamics Advertising & Promotion Award

I designed this Absolut Raspberri kit to play off of the “Peek Inside” tagline, including a dynamic, sliding table menu, raspberry-scented candles, take-home recipe cards and a branded bottle openers. It’s everything you need and more to go deeper into the Absolut Raspberri experience at home.

Absolut 100

When Absolut 100 partnered with Kanye West for his “Glow in the Dark Tour”, I designed on and off-premise promotional materials to highlight the partnership. Designs included receipt brochures, table menus, miniature platinum coasters, and branded Kanye shades.

G-Shock hosted an exclusive
30th Anniversary event at The Manhattan
Center in New York City, culminating with
the announcement of a G-Shock/Eminem collaborative timepiece. That’s when Eminem took the stage for a private concert.

I helped design and brand the space with watch photography and graphics, watch displays, and the red-carpet step and
repeat area.

Frames (formally Leisure Time Bowl) is more than a bowling alley. It’s a nightlife destination. So I designed take-home brochures, advertising, and weekly e-blasts that get the point across. This ain’t your grandpa’s bowling alley, and no one who sees these designs could argue that point.

Stuyvesant Town is like Peter Cooper Village’s younger sibling who has yet to get married. So I designed this campaign to target young professionals who might be looking for a home closer to where they like to hang out (LES, East Village), as opposed to where they probably currently lived (the UES). It’s the place for those who want to live and play
in the same area.

Trilogy is one of Philadelphia’s luxury apartment rentals. These direct mailers,
folder, and brochure designs neatly and simply package all the information buyers would need to make the right decision… which of course, is to move in.

This ad campaign targets young, very affluent consumers in the Miami area. While the tagline clearly isn’t shy about who we’re targeting, we wanted a design that would speak to the softer side of their lives, centering around all the benefits that families can appreciate at Fisher Island.

Various logo and identity designs